Hotels harnessing video on the web

WHAT do car tyres, baby diapers and breakfast cereals have in common?

They all make adverts to promote their brands on radio, TV and, of course, increasingly on the internet. Hotels are no exception.

In a market where the choice is vast and diverse many hotels are increasingly turning to internet videos to make their accommodation stand out from the rest.

So the last thing leading hotel chains do is scrimp on budget and creativity when making spectacular videos aimed to increase brand awareness and gain better positions in search engines.

So here’s Booked.net’s top five most innovative adverts made by hotel chains:

Burj Al Arab Hotel

Shangri-La Hotels & Resorts

Embassy Suites Hotels

Marriott Hotels & Resorts

Swissôtel Hotels & Resorts

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