ONE of the most recognized names in the hotel industry globally has signed a distribution agreement with one of the world’s fastest growing online reservation websites.
The agreement, inked last month, means Hilton Worldwide’s portfolio of 10 brands, 3,800 hotels and 630,000 rooms in 91 countries will be available for reservation directly on Booked.net and its’ network of affiliate websites.
Booked.net director Andrei Grudiy said the agreement created a direct link between Booked.net’s customer base and Hilton’s properties.
“This agreement marks our commitment to bring our customers the best range of hotels and having such a prestigious and recognizable brand on our database is exciting for us and our customers,” he said. “It means we can deliver high-speed and reliable bookings as every booking made on our web site quickly accesses the hotel reservation system.”
Hilton’s loyalty program was also for every booking made via Booked.net, he said.
However, it is Booked.net’s emergence and impact in the market since it was established in 2007 that has captured Hilton’s attention.
Hilton Russia director of sales Julia Efremova said Booked.net was fast making inroads in emerging markets such as Eastern Europe.
“Booked.net is young and dynamic, has a big potential in this market and we are seeing this growth.”
Hilton director of third party distribution for Europe, Middle East and Africa Charles BeeBee agreed and said adding Booked.net to the company’s stable of distributors would strengthen the company’s market share.
“We believe Booked.net will help us reach millions of additional travelers – particularly in emerging markets.”
Booked.net is fast emerging as a leading online hotel provider and is a market leader in Eastern Europe. It offers 90,000 hotels in 17,000 destinations around the world and is available in 20 languages.
About Hilton Worldwide.
Hilton Worldwide is one of the largest hospitality companies in the world spanning 10 brands, 3,800 hotels and 630,000 rooms in 91 countries. The company owns, manages or franchises Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, Doubletree by Hilton, Embassy Suites Hotels, Hampton, Hilton Garden Inn, Hilton Grand Vacations, Homewood Suites by Hilton and Home2 Suites by Hilton.