Corporate Sponsorship for The Colosseum?

April 20, 2012

CORPORATE sponsorship of stadiums is nothing new and is common across the globe, however when that stadium is 2000 years old and internationally recognized – Olga Leleka looks at what could be be a world-first.

Does any traveler to Rome return without an image of the Colosseum?

Be it a photograph to a refrigerator magnet. Millions have looked upon this ancient engineering marvel in awe and left with not only the image of it burned into their memory, but also with a token reminder.

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European recession – it’s not all bad news for the travel industry

April 19, 2012

WHAT does economic turmoil in Europe mean for tourism? chief communications officer Jared Morgan attempts to answer that question.

With experts predicting the Euro, the region’s currency, will fall to record low levels in the coming months, Europe’s travel industry could see an increase in visitors from less recession affected parts of the world.

Those riding out recession pressure include Australia and New Zealand with both countries currencies trading at record levels against the Euro, which has been used by 17 European Union countries since 2001. The Euro zone countries include some of the most popular for antipodean travelers such as Germany, France, Italy and Spain.

Spain is among the four nations worst hit along with Ireland, Portugal and Greece. All four rely heavily on tourists dollars and their respective governments are working to keep the foreign cash from visitors rolling in.

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September 30, 2011

WEBSITE is in the news, quoted in this story from Interfax-Ukraine released on global newswires two days ago.

Popov: Euro 2012 guests to book hotel rooms online

2 days ago at 11:19 | Interfax-Ukraine

By the end of 2011, fans will be able to book a hotel room for the Euro 2012 European Football Championship on the websites of cities that will host the championship, the press service of Kyiv City State Administration reported, with reference to the administration’s head, Oleksandr Popov.

As of today, some 6,119 rooms have been booked in Kyiv for fans and the UEFA family.

According to Popov, it is planned to open four hotels in Kyiv by the end of 2011, and reconstruction and construction of four more hotels will be finished by the beginning of the tournament. In addition, 25,000 beds have been contracted for fans, Popov said.

He added that an operator for online booking and the accommodation of fans was selected via an open competition. He did not name the company.

At the same time, a press release from the hotel booking network reads that most room booking systems in hotels in the cities that will host Euro 2012 have not been launched yet.

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Hotels harnessing video on the web

September 27, 2011

WHAT do car tyres, baby diapers and breakfast cereals have in common?

They all make adverts to promote their brands on radio, TV and, of course, increasingly on the internet. Hotels are no exception.

In a market where the choice is vast and diverse many hotels are increasingly turning to internet videos to make their accommodation stand out from the rest.

So the last thing leading hotel chains do is scrimp on budget and creativity when making spectacular videos aimed to increase brand awareness and gain better positions in search engines.

So here’s’s top five most innovative adverts made by hotel chains:

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Oktoberfest – it’s not too late.

September 8, 2011

HAVE an urge to wear lederhosen or a dirndl?

Swilling beer, partying and wearing the traditional costumes at this year’s Oktoberfest in Munich might seem out of reach to the last minute traveler little over a week from the festival’s start.

Think again says, which offers a live connection to hotel databases worldwide.

According to the hotel reservation website, hotel deals in the German city are still available.

A search of’s Munich hotel live databases shows more than 60 hotels still had rooms available for two between September 17 and October 3 – the dates of the festival.

The event, the world’s most famous beer festival, takes place every year in September and October as the populations swells by thousands meaning hotel accommodation is at a premium.

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