Corporate Sponsorship for The Colosseum?

April 20, 2012

CORPORATE sponsorship of stadiums is nothing new and is common across the globe, however when that stadium is 2000 years old and internationally recognized – Olga Leleka looks at what could be be a world-first.

Does any traveler to Rome return without an image of the Colosseum?

Be it a photograph to a refrigerator magnet. Millions have looked upon this ancient engineering marvel in awe and left with not only the image of it burned into their memory, but also with a token reminder.

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